KEY RESPONSIBILITIES:​

Strategic Planning:

• Develop and implement strategic marketing sales plans aligned with organizational
  goals.

• Conduct market research to identify trends, opportunities, and competitive threats.

• Define target audiences and create positioning strategies for products or services.

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Team Leadership:

• Manage and lead a high-performing marketing & sales team.

• Set clear objectives, provide guidance, and foster a collaborative and innovative work
  environment.

• Conduct regular performance evaluations and professional development plans for team
  members.

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Brand Management:

• Oversee the development and maintenance of the organization's brand identity including products & services.

• Ensure consistent messaging and branding across all marketing channels.

• Implement strategies to strengthen brand positioning and equity.

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Integrated Marketing Campaigns:

• Plan and execute multi-channel marketing campaigns to reach target audiences.

• Collaborate with cross-functional teams to integrate marketing efforts with sales, product
  development, and other departments.

• Utilize digital and traditional marketing channels effectively.

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Market Research and Analysis:

• Conduct market research to stay informed about industry trends, customer behaviors, and
  competitor activities.

• Analyze marketing data and metrics to assess the effectiveness of campaigns and adjust
  strategies as needed.

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Budget Management:

• Develop and manage the marketing & sales budget.

• Allocate resources effectively to maximize ROI.

• Monitor and report on budget performance regularly.

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Partnerships and Collaborations:

• Identify and pursue strategic partnerships that align with the organization's objectives.

• Collaborate with external agencies and vendors for marketing initiatives.

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Digital Marketing:

• Oversee the organization's digital marketing strategies, including SEO, SEM, social
  media, email marketing, and content marketing.

• Stay abreast of digital marketing trends and technologies.

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Events and Sponsorships:

• Develop and execute event marketing strategies, including sponsorships and industry
  events.

• Evaluate opportunities for participation in relevant conferences and exhibitions.